The survival of most small and medium businesses today relies on their reputation. The trust their consumers have in them would have a direct effect on their balance sheet. And apparently, a lot of businesses are seeing the importance of reputation. But how is a business’ reputation measured or where does it come from?
Business’ reputation often boils down to their work ethics. Do they behave ethically? Do they practice good work ethics? Are they admirable? Are they trustworthy? Are they worthy of respect?
Reputation is also based on the business’ employees and work place. Do they have good employee? Do they treat their people and customers well? Do they have a clean and appealing place?
Reputation is also based on their financial performance? Is the company financially strong? Does it have good records when it comes to profitability? Does it have good growth prospects?
Management also plays a vital role in a business’ reputation. Is it well managed? Does the business have excellent management? Does the business have a clear goal and vision? The awareness to social responsibilities may also affect a business’ reputation. Is the business aware or ignorant of its social responsibilities? Do they support good or bad causes? Customer focus and service is often times the most crucial factor in determining a business’ reputation. Does the business show care to their customers? Is it truly committed to providing quality customer service? Is the customer service satisfying or not? Is communication crystal and fast?
Another very important factor in determining a business’ reputation is the quality of service or product it offers. Is the food delicious? Is the service fast and efficient? Is the product durable enough? Is the service pleasing enough? Is the result of the service positive?
Perhaps the most important factor is the business’ reliability and trustworthiness. Does the business stand behind its services or products? Does it provide consistent service? Is it transparent and honest?
Reputation of a business depends on various factors and as long as each of those factors is addressed a business’ reputation will never go dark. But in the event the business suffers a stain on their reputation having internet reputation management services may be able to remove that stain.